Dropbox business model canvas9/7/2023 It is important to note, however, that freemium is not the same thing as a business model that offers a free sample or free trial. The goal is to attract consumers, create a customer base to convince further part of that base that you have a more compelling value proposition than the free one, whose advanced features are worth the investment. The freemium business model is often identified as the “business model of the Internet.” That is because, on the worldwide web, it is common to use the strategy of offering something for free, with a small customer acquisition cost, but potential sales growth in the long run. At the same time, you offer another more complete plan, more advanced service or additional features in exchange for a fee – the premium option. Freemium is a business model in which you offer a basic plan, product or service, with few resources, completely free, for users to know about it.
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